Course Description:

Duration: 90 Minutes Date: December 15th Investment: $65 ($10 discount for OMT, CTA, and ATA members) Enroll Now: Secure Your Spot

About the Master Class

This 90-minute workshop is designed for translators and language professionals eager to harness the power of AI in streamlining their content marketing efforts and overcome the overwhelm of traditional marketing approaches by adopting AI-driven strategies that amplify efficiency and authenticity. Our course covers practical applications of AI in content creation, keyword research, and developing a unique brand voice. Whether you're a seasoned expert or new to the field, gain actionable insights to elevate your translation business and connect effectively with your ideal clients.

Instructors:

Jennifer Nielsen is an ATA Certified Translator with 13 years of experience in Spanish<>English translation, interpretation, project management, and copywriting. She brings invaluable insights from her extensive experience and years of trial and error in marketing, merged with the latest AI techniques. Outside work, Jennifer enjoys life's simpler pleasures with her family on the beautiful beaches of Puerto Vallarta, Mexico. Jessica Nares is a Spanish-English language services provider, copywriter and digital marketing specialist with dual bachelor's degrees in translation and law, expertise which she lends to her specialization in legal and English-to-Spanish corporate translation. Her educational journey spans both Mexico and international settings, providing her with a diverse and rich perspective in her fields. Beyond languages and law, she is also passionate about digital marketing and content creation, and found and led a digital marketing agency, where she helped brands and freelancers develop and implement content marketing strategies that resonate with their value proposition and objectives.

What You Will Learn

Foundations of Content Marketing for Translators

- Explore the EEAT Strategy: Dive into the core principles of content marketing tailored for the translation industry, focusing on Expertise, Authoritativeness, Trustworthiness, and Experience. - Craft Your Mission and Vision: Engage in a hands-on exercise to draft your personal mission statement or manifesto, to ensure your content marketing strategy aligns with and is guided by your unique professional identity and goals.

Content Calendar and Creation Strategies

- Efficient Planning with a Content Calendar: Learn to choose the right platforms and employ scheduling tools to streamline your content marketing efforts. - Leveraging AI for Creativity: Utilize AI tools to generate content ideas and develop effective strategies for various platforms, including LinkedIn and blogs.

Leveraging AI for a Strategic Edge

- AI-Powered Content Research: Master the use of AI for keyword research and content ideation, to increase the impact of your online presence, reduce overwhelm, streamline processes and save time and money. - Teamwork and Personal Branding: Discover how to maintain your unique brand voice while collaborating and using AI tools, ensuring authenticity in every piece of content.

Why Choose This Master Class?

- Practical and Actionable: We will share our own real-world case studies as well as interactive exercises, and customizable templates and calendar, ensuring you'll leave with tangible strategies you can immediately implement. - Expert Guidance: Led by experienced professionals in translation and digital marketing, you'll receive insights not found elsewhere.

Participants will receive:

- Customizable Content Calendar - Mission and Vision Worksheet - ChatGPT Prompt Templates for Vision Statement, Content Brainstorming, and More

Who Is This Master Class For?

This master class was developed by language professional for language professionals who have struggled to start or be consistent in content marketing efforts for their business and brand. It is particularly aimed at: - Experienced Language Professionals: For those who have been in the industry but haven’t yet leveraged the power of content marketing, or are looking to enhance their existing strategies with the latest tools and strategies. - Professionals Seeking Practical Tools: You'll receive hands-on tools including a content calendar, mission and vision worksheets, and ChatGPT prompt templates, making the implementation of your new strategies seamless. - People Looking to Outsource or Work Collaboratively on Content Creation: If you have tried to outsource in the past with lackluster results or would like to outsource your content marketing strategy, this class is designed to show you how to maximize your efforts and money. - AI and Tech Enthusiasts: If you are looking to learn more about how to integrate AI tools like ChatGPT in your marketing strategy, this class will give you new ideas and tips to implement and experiment with. - Brand Builders: If you're aiming to develop a unique brand voice and tell your story in an authentic and compelling way, this class will guide you through crafting content that resonates with your ideal customers. - New Translators and Interpreters: If you're just starting out in the field and feel overwhelmed by the idea of content marketing, this class offers a friendly introduction and clear, actionable steps to get you started.

Join us if you're ready to:

- Demystify Content Marketing: Break down the complexities into simple, manageable steps. - Save Time and Effort: Learn how to create impactful content without sacrificing authenticity. - Enhance Your Professional Reach: Discover how to attract and retain your ideal clientele through effective storytelling and strategic content placement. Secure Your Spot Now